Mobius Industries
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Marketing & P.R. for theatre

At Mobius we build audiences for exciting and inventive cultural projects, with a specialism in the performing arts and entertainment.

About Mobius

What we do

FAQs

Research

Latest News and Blog

Backing and Belief — How to Support Queer Theatre

29.07.26

What does international acclaim actually mean?

22.07.26

AMA Conference 2026 - Together

20.07.26

World Fringe Day: Our Favourite Arts Festivals Around The World

09.07.26

What we do

Our team

Richard headshot

Managing Director

Richard Fitzmaurice (he/him) leads Mobius's strategic direction and oversees the agency's most complex campaigns. His specialisms are festivals, long-term venue partnerships, international productions, and finding significant commercial audiences for niche work.

Head of Marketing

Anne Dillow (she/her) joined Mobius in 2019 after working as Communications Manager at Serious and the EFG London Jazz Festival. With over 15 years of experience working for and with venues including Royal Albert Hall, Southbank Centre, Barbican, Southwark Playhouse and Leicester Square Theatre amongst others she has expertise in contemporary and classical music as well as theatre. Managing campaigns for clients such as London International Mime Festival, Wandsworth Council, Flabbergast and OperaUpClose Anne is especially passionate about cross-arts shows and events. Now based in North Yorkshire she has more recently worked with Interplay and Improbable on their Leeds-focused symposiums.

Annabelle Mastin-Lee

PR Account Manager

Annabelle Mastin-Lee (she/her) joined Mobius after graduating from the University of Warwick with a degree in Theatre and Performance, gaining experience in playwriting, production and directing. Since joining Mobius, Annabelle has worked on PR campaigns with companies such as The HandleBards, Ad Infinitum and Bernie Grant Arts Centre, also leading on the campaigns that Mobius took to VAULT Festival 2023.

Distribution Assistant

Rachel Thomas (She/Her) is a Producer, Actor, and Dramaturg, graduating from University Of Birmingham with a degree in English & Drama before studying MA Acting at East15. She is joint Artistic Director and Producer of 7th Sense Theatre, and an alumni of the 2021 Optimists Producer programme.
Based in London, she specialises in new writing, supporting female/NB and underrepresented artists, and adores utilising her background as a mental health activist to support work around those themes. Her work as a Producer and Marketing Assistant includes productions for Southwark Playhouse, Arcola, VAULT Festival, Edinburgh Fringe, Wildcard, CPT and The Other Room.

Maryann Wright

PR Consultant: Edinburgh

Maryann Wright (she/her) is a freelance PR consultant specialising in the culture and charity sector. Maryann ran her own PR agency in Australia for a number of years, consulting for major theatre productions, festivals and concerts. Now in London, she has worked with some of the UK's leading entertainment clients, including Andrew Lloyd Webber and the Really Useful Group, Sir Howard Panter and Dame Rosemary Squire at Trafalgar Entertainment, and The Ivors Academy, and Acamar Films.

Hayley Goodlich, PR Consultant: Edinburgh, black and white portrait

PR Consultant: Edinburgh

Hayley Goodlich (she/her) is a senior arts publicist with a decade of experience in PR, specialising in theatre and comedy. Originally from Australia, Hayley led high-profile national campaigns for some of the country's leading arts organisations, including Sydney Comedy Festival, Belvoir St Theatre and Ensemble Theatre, as well as publicity for artists touring Perth Fringe World, Adelaide Fringe and Melbourne International Comedy Festival. Now based in the UK, she has managed publicity for Hastings Comedy Festival and A Lovely Weekend Comedy Festival, as well as freelancing on a range of London theatre and touring campaigns. Hayley is known for her personable approach that connects artists with audiences and brings their stories to life - from launching new theatre productions and seasons, to national music and comedy tours and working with world-renowned artists.

Emily O'Mullane, PR Assistant: Edinburgh, black and white portrait

PR Assistant: Edinburgh

Emily O’Mullane (she/her) joined Mobius’ Edinburgh team after graduating from the University of Durham with a BA in History and Spanish, gaining experience in journalism and communications. Emily has three years of experience working at the Edinburgh Fringe Festival, working as a Press Officer for The Pleasance, as a reviewer and as a member of Avalon’s street team. In her free time, she writes for Diva Magazine and supports the charity We Restart as a communications volunteer.

Innisha, PR Runner: Edinburgh, black and white portrait

PR Runner: Edinburgh

Innisha Sutharshan (she/her) has worked in marketing for over 2 years, with experience in content strategy, copywriting and video editing. She has supported digital campaigns from planning through to reporting, with a talent for crafting compelling narratives that connect audiences to the clients and stories she works with.

Theatre & Arts Marketing Agency London

If you’ve got a festival in need of an audience, a project in a warehouse, you’re about to go on tour with a new play, a community led creative project, or you’ve got something really interesting in a pub theatre that the world needs to see, ​we can help. We have examples of how we've supported and boosted sales, awareness and the brand of clients who you might know, and clients who you might not. ​Maybe you've even seen some of our campaigns in action.

"Best show ticket sales ever. We loved your professionalism!" Kalabante Productions

Our agency works right across the marketing mix to produce innovative and effective campaigns for companies at the forefront of performing arts and culture, on a whole range of scales. We create strategic theatre marketing campaigns balancing advertising, promotions, digital, print and distribution, ticketing and design, and link this with PR to get you the best value and the best results. 

Our job is to tell your story: whether you’re about to open a London show or starting a UK tour, curating a festival, or want to shout about arts projects engaging with local communities, we’ve built a wide range of media contacts covering the arts and beyond. We reach journalists covering lifestyle, social issues, politics and health, and work locally and nationally to achieve press coverage your audiences will see.

"Without doubt the best company for PR that we have worked with” Ad Infinitum

Our agency is committed to working with companies that champion diverse voices and those taking work to venues beyond the big cities, and we’re always looking out for emerging artists. Our experienced team work closely in partnership with selected long-term clients on their PR but we’re also able to move fast to run media relations for the next big company on the Fringe.

Theatre PR Agency London

Print Distribution London | Arts & Theatre

There’s nothing like an eye-catching, information-rich flyer being passed from hand to hand to spark conversations about what’s going on in London. That’s why we’ve adapted our services to get to audiences where they are now, rather than where we’d like them to be. From distributing a thousand posters across London's residential areas, to budgeting and planning combined video and print distribution to engage your local stakeholders, we can help you reach and better understand your audience.

"You guys know theatre and audiences!" Deus Ex Machina Productions

We’ve been working with London’s best and most savvy cultural organisations for more than ten years, and have case studies to demonstrate that print distribution is still one of the most effective ways to build awareness in a saturated digital landscape. We are well versed in audience demographics and behaviour and will work with you to run a print campaign in the best places to reach your target audiences most receptive to seeing a poster. Our team of experienced and enthusiastic distributers will engage audiences and businesses alike with personal and positive messaging. We can even book in your print!

If you're interested in joining our Distribution Street Team for flexible shifts paid at London living wage, click here for more information.

Contact us to discuss your next project
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+44 (0)20 3195 6269

The Lower Vestry
St George’s Bloomsbury
6-7 Little Russell Street
London WC1A 2HR